La Fleur's Lottery World
    Twitter LinkedIn RSS
    Thursday, January 26
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»News»KY Lottery sales began 29 years ago
    News

    KY Lottery sales began 29 years ago

    April 11, 20182 Mins Read
    Facebook Twitter LinkedIn Email

    Twenty-nine years ago, lottery tickets first went on sale in Kentucky. Nearly three decades later, the Kentucky Lottery Corporation (KLC) announced today the second-highest sales month in the history of the corporation.

    Fueled by two large jackpots in Mega Millions and Powerball – in addition to near historic Scratch-off ticket sales – Kentucky Lottery sales for March 2018 were $104.1 million. This is second only to January 2016, when $105.1 million in sales were realized during the run-up to the world record-breaking $1.6 billion Powerball jackpot.

    March Scratch-off ticket sales were surpassed only by the first month of lottery sales in the state. Scratch-off sales for the month were $60.3 million. This is second only to April 1989 when lottery sales first began with $68.1 million in sales.

    In addition, three products saw their highest sales month in history:

    • Pick 3 ($13.9 million)
    • Keno ($8.7 million)
    • iLottery Instant Play games ($1.1 million)

    Kentucky Lottery President and CEO Tom Delacenserie said key changes in marketing efforts and Scratch-off products helped contribute to the increased sales. “We’ve reconfigured our marketing efforts behind game-specific ads which help increase awareness of new tickets, and we’ve changed our prize structure to add better prizes that players enjoy,” said Delacenserie. “Our retailers have also been hugely supportive in this effort. Around 90% of the new game launch tickets we shipped in March were on sale and ready for purchase within three days of being shipped. Combine this with the increased product awareness, and that’s how you set records,” Delacenserie said.

    Delacenserie also pointed to new jackpot alert strategies which kicked in when both Powerball and Mega Millions jackpots were in excess of $400 million, and how increased media efforts also helped raise awareness of the games. “It’s been a great effort by our staff to reach these levels, and we know at the end of the day our work helps send Kentucky kids to college here at home. That’s an important cause which constantly drives us,” Delacenserie said.

    Share. Facebook Twitter LinkedIn Email
    Previous ArticleOptimistic Speaker Says Gaming This Session Is ‘Complex’
    Next Article France planning to sell 50 percent of lottery group through IPO: French press

    Related Posts

    Arkansas Lottery: Get Family of Scratcher Games

    January 25, 2023

    New Mexico Lottery Launches Musical Competition for Scratcher Games

    January 24, 2023

    Camelot Announces Changes To Board and Management Team

    January 23, 2023

    Comments are closed.

    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    Arkansas Lottery: Get Family of Scratcher Games

    New Mexico Lottery Launches Musical Competition for Scratcher Games

    Camelot Announces Changes To Board and Management Team

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    5157 Ijamsville Road

    Ijamsville, MD 21754

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    Arkansas Lottery: Get Family of Scratcher Games

    January 25, 2023

    New Mexico Lottery Launches Musical Competition for Scratcher Games

    January 24, 2023

    Camelot Announces Changes To Board and Management Team

    January 23, 2023
    Copyright © 2023 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.