Scientific Games successfully launched the first in a series of online slot games with National Lottery Bulgaria. Within 24 hours following the initial launch of nine player-favorite digital games, the games generated over a half million Euros in sales.
Scientific Games’ partnership with National Lottery Bulgaria builds on the Company’s presence in regulated European gaming markets, where it is reaching new players with a portfolio of immersive online games. The launch in Bulgaria included globally renowned favorites like 88 Fortunes®, Giant’s Gold® and Rainbow Riches™. Scientific Games plans to launch more titles with National Lottery Bulgaria during Q1 2019 to entertain a broader audience and drive player engagement.
Milen Ganev, Managing Partner for National Lottery Bulgaria, said, “Scientific Games’ digital products have proven an excellent fit for National Lottery Bulgaria, outperforming our expectations within the first 24 hours of launch. Our players are engaging with the games immediately, and we see demand and repeat gameplay growing every day.”
Steve Schrier, Scientific Games’ Chief Commercial Officer, Digital, said, “Our success in regulated European markets is made possible by customers like National Lottery Bulgaria, who seek to give their players a world-class and responsible gaming experience. We’re thrilled to work with them on additional game launches over the coming months, and we look forward to being a part of their success.”
Scientific Games provides games, technology and services to more than 150 lotteries in 50 countries worldwide.