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    You are at:Home»News»7-Eleven Tests Lottery Ads on Cooler Door Handles
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    7-Eleven Tests Lottery Ads on Cooler Door Handles

    March 26, 20191 Min Read
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    7-Eleven completed a pilot program to test the effectiveness of lottery advertising inside cooler display vault door handles. The advertising promoted a recurring Texas Lottery Holiday Scratcher promotion from November 10, 2018 to January 5, 2019. It was tested in 94 7-Eleven locations.

    In the 7-Eleven pilot stores, sales were up 12% compared to non-pilot stores that were up 8%.

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