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    You are at:Home»News»Louisiana Lottery Working To Draw In Younger Players
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    Louisiana Lottery Working To Draw In Younger Players

    January 9, 20201 Min Read
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    The Louisiana Lottery Corp. is trying to be more attractive to millennial players, an underrepresented demographic who spends under the $600 annual national per capital average on lottery.

    In an effort to improve the buying experience, Rose Hudson, Louisiana Lottery CEO, says the agency is pushing to eliminate a 30-year-old Louisiana statute that prohibits the online sale of lottery tickets, which she believes would help boost sales, particularly among younger age groups.

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