Massachusetts Lottery reminds players to “Deck Your Halls with Holiday Dough.”
The big hit is projected to be a Blowout instant type game. “Holiday Winnings Blowout! is our latest $10 game that offers exclusively $50, $100 and $500 prizes. Our Blowout games have been extremely successful and we expect considerable demand for Holiday Winnings Blowout as we have not launched a Blowout ticket since last October,” said Lauren Luttrell, Instant Tickets Product Manager, Massachusetts Lottery.
Holiday family fun will also be available. “Building off the success of last year’s $2 ‘Frosty the Doughman,’ we are excited about our first-ever family of ‘Frosty the Doughman’ tickets at the $1, $2 and $5 price points,” added Luttrell.
In creating its holiday marketing program, Luttrell said “the focus of our holiday campaign has shifted more toward supporting our retailers and the funding that Lottery sales generate for communities.”
Players will also benefit with a streamlined digital experience. “In addition to paid digital advertising, we are utilizing all available Lottery-owned digital and electronic assets, including our newly redesigned website, an enhanced e-marketing program, in-store LED screens, and in-house produced video and animated content on social media,” said Luttrell.
The lottery is once again running a Second Chance Holiday Promotion in which anyone enrolled in its VIP Club can enter non-winning holiday tickets into a cash drawing for prizes from $1,000 to $10,000.
“This year’s promotion features an interactive Bonus Game that reveals the number of entries a player will receive with each ticket entered,” said Luttrell.
Lottery players have one option for an online lottery ticket purchase. “We are more heavily promoting Season Tickets, which are the only products that we are authorized to sell online,” said Luttrell.