La Fleur's Lottery World
    Twitter LinkedIn RSS
    Friday, June 9
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»News»Missouri Lottery: Winter Wonderland
    News

    Missouri Lottery: Winter Wonderland

    December 15, 20203 Mins Read
    Facebook Twitter LinkedIn Email

    [fusion_builder_container type=”flex” hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” align_content=”stretch” flex_align_items=”flex-start” flex_justify_content=”flex-start” hundred_percent_height_center_content=”yes” equal_height_columns=”no” container_tag=”div” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” border_sizes=”” border_style=”solid” spacing_medium=”” spacing_small=”” padding_dimensions_medium=”” padding_dimensions_small=”” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ gradient_start_color=”” gradient_end_color=”” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_blend_mode=”none” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” absolute=”off” absolute_devices=”small,medium,large” sticky=”off” sticky_devices=”small-visibility,medium-visibility,large-visibility” sticky_transition_offset=”0″ scroll_offset=”0″ animation_direction=”left” animation_speed=”0.3″ filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″][fusion_builder_row][fusion_builder_column type=”1_1″ align_self=”auto” content_layout=”column” align_content=”flex-start” content_wrap=”wrap” spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” type_medium=”” type_small=”” type=”1_1″ order_medium=”0″ order_small=”0″ dimension_spacing_medium=”” dimension_spacing_small=”” dimension_spacing=”” dimension_margin_medium=”” dimension_margin_small=”” dimension_margin=”” padding_medium=”” padding_small=”” padding=”” hover_type=”none” border_sizes=”” border_color=”” border_style=”solid” border_radius=”” box_shadow=”no” dimension_box_shadow=”” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” background_type=”single” gradient_start_color=”” gradient_end_color=”” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”” background_image=”” background_image_id=”” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” filter_type=”regular” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ last=”no” border_position=”all”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” font_size=”” line_height=”” letter_spacing=”” text_color=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=””]

    The Missouri Lottery’s slogan for its holiday scratcher advertising campaign promises “It’s a Winner Wonderland: The Must-Get Gifts of the Season.”

    The $5 “Holiday Cash” instant is expected to be the seaon’s big hit. “This ticket is a unique first-time offer for Missouri Lottery players. The game is printed using Clear Play™ technology that really catches the eye, allowing light to shine through to enhance the game’s colors and bright graphics. Our players have also been pleasantly surprised to learn it is made from recyclable material,” said Bill Burton, Instant Product Manager, Missouri Lottery.

    The lottery is maintaining rather “traditional practices” for marketing holiday Scratchers “since our instant sales have continued to perform well. Our approach is all about reinforcing the ‘Scratchers as Gift’ concept and letting players know what new games are available, along with the great second-chance promotion that goes with them,” said Burton. “We did, however, change promotion prizes from our usual experiential trip packages to something that would resonate more during these times. With potentially travel-weary players in mind, we’re offering home makeover themed packages instead.”

    Virtual outreach is critical during the holiday season. “We’re not able to sell online, but with a level of uncertainty that still exists for our players and retailers until we get on the other side of the pandemic, virtual communication is more important than ever,” said Burton. “So much so, that even with an extensive cut to our advertising budget, we added streaming platforms back into the mix for our ‘Scratchers as Gifts’ campaign for both radio and TV,” said Burton.

    “Additionally, the campaign will be leveraged on social media, our website and mobile app, and through direct communication with My Lottery Players Club members,” he added.

    The Missouri Lottery is running a “Home for the Holidays” second-promotion running in addition to its Scratchers as Gifts campaign. “Players enter $10 worth of holiday-themed Scratchers and eligible Draw Games into the promotion for a chance to win their choice of a home makeover or cash,” said Burton.

    The lottery’s physical point-of-sale materials are merchandised at retail. Digital assets are included within the ESMM slide show. The is also giving away a free gift envelope for players, making it easy to present Lottery tickets as a “wrapped” gift.

    The lottery will running a 30-second holiday TV spot, featuring an owner and his dog. It is sure to delight all animal lovers. Holiday advertising also includes a 30-second radio spot, in addition to social media support.

    [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

    Like this content? Subscribe for more interesting lottery news and data!

    * indicates required
    Share. Facebook Twitter LinkedIn Email
    Previous ArticleMichigan Lottery: Sweet Holiday Offer
    Next Article Scientific Games: Primary Partnerships Proving Strength in Pandemic

    Related Posts

    Minnesota Lottery: Take The Scenic Route

    June 8, 2023

    EL Advertising Awards 2023: Nederlandse Loterij Awarded Top Prize

    June 6, 2023

    Scientific Games’ Digital Game Enhancement Drives $1 & $2 Scratch-Off Sales Performance In South Carolina

    June 6, 2023

    Comments are closed.

    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    Reflections on the First Decade of iLottery in the US: Moti Malul, NeoGames S.A.

    Exploring the Ultimate iLottery Toolbox with Lianne Paturel, Pall Palsson & Shannon DeHaven, Pollard Banknote

    IGT Platinum Sponsor Presentation: The Cloud Has Arrived- Jesse Saccoccio, IGT

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    5157 Ijamsville Road

    Ijamsville, MD 21754

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    Reflections on the First Decade of iLottery in the US: Moti Malul, NeoGames S.A.

    June 8, 2023

    Exploring the Ultimate iLottery Toolbox with Lianne Paturel, Pall Palsson & Shannon DeHaven, Pollard Banknote

    June 8, 2023

    IGT Platinum Sponsor Presentation: The Cloud Has Arrived- Jesse Saccoccio, IGT

    June 8, 2023
    Copyright © 2023 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.