The Texas Lottery is creating merry magic in The Lone Star State.

“I think our $10 Merry Magic game will be the big hit for this holiday season. Last fiscal year, the $10 price point became the Texas Lottery’s bestselling price point for the first time in our history. I believe this momentum for the $10 price point combined with the Merry Magic artwork, including a holiday ornament hologram at the top of ticket artwork, will make it our #1 holiday game,” said Robert Tirloni, Products Manager for the Texas Lottery.

The slogan for TX Lottery’s holiday scratcher advertising campaign is: “Give. Scratch. Be Merry!”

The Texas Lottery is not making any changes to our holiday game marketing strategy. “We are launching holiday games at the $1, $2, $3, $5 and $10 price points and supporting the games with point-of-sale including our in-store advertising screens (ESMM), outdoor billboards, radio, website and mobile app banners and social media,” said Tirloni.

All media vehicles will be used. “I believe all our outreach, including virtual, is important in terms of promoting our 2020 holiday games and reminding Texans that Texas Lottery scratch tickets make great holiday gifts!” said Tirloni.