La Fleur's Lottery World
    Twitter LinkedIn RSS
    Saturday, March 25
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»News»New Hampshire Lottery’s “Charming” iLottery Promo
    News

    New Hampshire Lottery’s “Charming” iLottery Promo

    March 12, 20212 Mins Read
    Facebook Twitter LinkedIn Email

    Lucky Charms.

    Isn’t this what the lottery is all about, luck?

    For simple, yet fun and attention getting support our iLottery program in March, we added 3 animated “Lucky Charms” along with “pun” copy to our three most visited pages of the New Hampshire Lottery’s website.

    Those three charms were a cascade of shamrocks tagged with the copy “This offer sham-ROCKS!”, a dancing leprechaun stating “You lepre-CAN get a surprise offer!” and a teetering pot of gold that says “Your pot of gold awaits.”

    “Each charm invited the player to click on the graphic that brought them to a landing page, which congratulated the player on finding one of the lucky charms along with an explanation of the accompanying offer of $5 iLottery dollars free with their next deposit – good for both existing iLottery players as well as new players,” said Maura McCann, Director of Marketing, New Hampshire Lottery. “A fun, creative way to bring attention to this online product.”

    57th Birthday

    Happy Birthday NH Lottery! “Today (March 12) is the New Hampshire Lottery’s 57th Birthday,” said McCann. “I often think about what Director Ed Powers and Governor John King (from 1964) would think about how far this lottery and lotteries in general have come.”

    FAR INDEED.

    Share. Facebook Twitter LinkedIn Email
    Previous ArticleArkansas Scholarship Lottery is launching Szrek2Solutions’ Automated Trusted Draw Solution
    Next Article Kentucky Lottery: $1 Billion Threshold

    Related Posts

    Powerball® Debuts New NASCAR® Playoff Promotion

    March 23, 2023

    INTRALOT, Inc. Announces the Appointment of Richard Bateson as Chief Commercial Officer of INTRALOT, Inc.

    March 21, 2023

    IWG Relaunches with Kentucky Lottery

    March 21, 2023

    Comments are closed.

    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    Powerball® Debuts New NASCAR® Playoff Promotion

    INTRALOT, Inc. Announces the Appointment of Richard Bateson as Chief Commercial Officer of INTRALOT, Inc.

    IWG Relaunches with Kentucky Lottery

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    5157 Ijamsville Road

    Ijamsville, MD 21754

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    Powerball® Debuts New NASCAR® Playoff Promotion

    March 23, 2023

    INTRALOT, Inc. Announces the Appointment of Richard Bateson as Chief Commercial Officer of INTRALOT, Inc.

    March 21, 2023

    IWG Relaunches with Kentucky Lottery

    March 21, 2023
    Copyright © 2023 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.