Lucky Charms.
Isn’t this what the lottery is all about, luck?
For simple, yet fun and attention getting support our iLottery program in March, we added 3 animated “Lucky Charms” along with “pun” copy to our three most visited pages of the New Hampshire Lottery’s website.
Those three charms were a cascade of shamrocks tagged with the copy “This offer sham-ROCKS!”, a dancing leprechaun stating “You lepre-CAN get a surprise offer!” and a teetering pot of gold that says “Your pot of gold awaits.”
“Each charm invited the player to click on the graphic that brought them to a landing page, which congratulated the player on finding one of the lucky charms along with an explanation of the accompanying offer of $5 iLottery dollars free with their next deposit – good for both existing iLottery players as well as new players,” said Maura McCann, Director of Marketing, New Hampshire Lottery. “A fun, creative way to bring attention to this online product.”
57th Birthday
Happy Birthday NH Lottery! “Today (March 12) is the New Hampshire Lottery’s 57th Birthday,” said McCann. “I often think about what Director Ed Powers and Governor John King (from 1964) would think about how far this lottery and lotteries in general have come.”
FAR INDEED.