Louisiana Lottery Corp. will launch a new family of games in April. Called the Stacked Family, it will offer a stack of price points and prizes.
“The family includes $1 $50 Stacked, $2 $100 Stacked, $3 $300 Stacked, $5 $500 Stacked and $10 $1,000 Stacked,” said Quinn Dossett, VP, Marketing, Louisiana Lottery. “This will be the first time we have included a $3 game in our family. Up until about a year ago, the $3 price point was reserved for extended play games like Bingo and Crossword. However, we broke away from that template over the last year by offering more traditional play styles and $3 sales have really boomed. Additionally, some of the price points will include ‘Loaded With…’ prize amounts.”
In calendar 2020, instant sales totaled $302.1 million, up 31.6% from $229.6 million in the previous year. All price points experienced year-over-year growth.
“Family of games have really done well for us, continually being some of our highest indexing games at each price point,” said Dossett. “In October 2020, we launched our ‘Big Money’ Family. In January, we launched our ‘Hot 7’s’ Family of games with $1 Hot 7’s, $2 Flaming Hot 7’s, $5 White Hot 7’s and $10 Blazing Hot 7’s.”
Sales should stack up nicely with the newest family of games.