The Arizona Lottery’s “Arizona Adventure” campaign, led by O.H. Partners, aimed to increase revenue, player engagement, and signups for the Players Club program. With limited in-person opportunities during the pandemic, they designed unique scratch-off tickets featuring illustrations of different parts of the state, encouraging players to explore Arizona’s state parks for a chance to win cash and travel prizes. The campaign’s success led to a sell-out of the Arizona Adventure Scratchers ticket, making it the top-performing ticket and the first to sell out before the promotion ended.
International Game Technology PLC (IGT) announced the passing of Fabio Cairoli, IGT CEO of Global Lottery, expressing great sadness and acknowledging his exceptional leadership and contributions to the company; IGT extends condolences to Cairoli’s family and supports their needs during this difficult time.
Read the complete article here: https://lafleurs.com/news/2023/07/10/igt-statement-on-passing-of-fabio-cairoli-igt-ceo-global-lottery/.
Scientific Games and the North Carolina Education Lottery (NCEL) have extended their partnership, leading to the NCEL becoming the No. 6 ranked lottery globally for instant game performance. The partnership has helped NCEL’s scratch-off sales grow from $1.7 billion in fiscal year 2017 to $2.6 billion in fiscal year 2022. Scientific Games provides portfolio management for NCEL’s scratch game offerings, aiming to support education in North Carolina. The partnership offers game design services, analytics, logistics, brand services, and sales and marketing support. Scientific Games is a leading provider of instant games, serving 130 lotteries in 50 countries.
Gerry Sul has been appointed as the new President and CEO of Manitoba Liquor & Lotteries (MBLL), replacing Manny Atwal. Sul, who has been serving as the interim president and CEO since January, brings extensive knowledge and experience to the role. MBLL regulates Manitoba’s land-based casinos, lottery, and the PlayNow iGaming site. Sul’s appointment is expected to bring continued innovation and sound financial governance to the organization. He expressed his honor and commitment to providing excellent service and supporting important programs in the province.
Read the complete article here: https://lafleurs.com/news/2023/07/11/gerry-sul-assumes-leadership-role-at-manitoba-liquor-lotteries/.
The New Mexico Lottery Authority (NMLA) has issued a Request for Information (RFI) to gather information from qualified vendors about full-service Lottery Solutions and associated products and services. The purpose of this RFI is to assess options available on the market and aid in writing specifications for future solicitations. The information obtained will not initiate a bidding process or establish a contract, nor will it hinder vendors from participating in future formal Request for Proposals (RFPs). The RFI is for informational purposes only and does not conflict with existing or future contractual relationships.
The Request for Proposal (iLottery RFP 2023-02) for an iLottery System, Games, Ancillary Systems, and Support in New Hampshire progresses as scheduled, with Round 1 Q&A and exhibits, including Addendum 1, provided by July 10, 2023.
BCLC’s recently introduced CAD 5 ($3.77) JAWS-themed game has achieved impressive sales of more than CAD 1.6 million ($1.2 million) in just three weeks. The ticket pays homage to the iconic movie poster and offers a top prize of CAD 100,000. Supported by a comprehensive marketing campaign by Pollard Banknote, leveraging nostalgic visuals from the blockbuster film, the JAWS Scratch & Win ticket has resonated with players, evoking nostalgia for the classic summer movie. This success adds to BCLC’s player-first approach to their Scratch & Win portfolio, highlighting their continued growth in licensed games.
Sweden’s Ministry of Finance has proposed a ban on credit card transactions in gambling, extending it to cover all forms of gambling. Currently, credit card use for most gambling activities is already prohibited under Sweden’s Gambling Act (2018), but lottery and soft game operators are exempt. The report highlighted the need to address licensees partnering with third-party credit services to circumvent the ban. The Swedish gambling regulator, Spelinspektionen, supports amending the law to prevent licensees from promoting loans to sustain gambling expenditures. The proposed legislation will require a parliamentary vote and has received backing from Svenska Spel, BOS, and SPER, gambling industry associations.
Cactus, a Denver-based creative agency, showcases its creative prowess with successful campaigns for the Colorado Lottery and the North Carolina Education Lottery (NCEL). Their recent campaign for the Colorado Lottery, titled “As Good as Gold,” follows the comedic adventures of gold prospectors and has garnered attention with three episodes. The ongoing “Winners Club” campaign for the North Carolina Education Lottery has resulted in impressive year-over-year growth in scratch-off ticket sales. Cactus is preparing to introduce a new campaign celebrating the increasing number of winners. The agency’s ability to push creative boundaries and its passion for the positive impact of lottery sales contributes to its success in this industry.
9Rooftops, an integrated marketing agency, has extended its agency-of-record relationship with the Pennsylvania (PA) Lottery after a competitive review. The new contract focuses on creating fully integrated marketing campaigns that highlight the Lottery’s mission of supporting older Pennsylvanians. The agency has been instrumental in initiatives such as the Lottery Love Brand Campaign, introducing Gus the CGI character, and promoting the PA Lottery Online gaming platform. The upcoming campaigns aim to reach the next generation of players and continue generating funding for programs benefiting older Pennsylvanians. 9Rooftops is known for its data-driven strategies and creative solutions that drive results.
Read the complete article here: https://lafleurs.com/news/2023/07/11/9rooftops-retains-pa-lottery-as-agency-of-record-relationship-celebrates-20-years/.
The Arkansas Scholarship Lottery (ASL) announced today it raised a record $114,767,979 in proceeds for fiscal year 2023, which ended June 30. Since its inception in 2009, ASL has raised more than $1.2 billion in scholarship proceeds. FY23 was also the second-highest financial year in sales with $607,561,125. “We are in the entertainment business; however, we never lose sight of our objective of helping Arkansas students pursue a higher education,” said Eric Hagler, ASL executive director. “This mission will continue to have a long-term positive economic impact on our state.”