A Swisslos campaign, EuroDreams, targets younger demographics and utilizes an app to engage a new audience. BoB collaboration between Webrepublic, Wirz, and Unic led to a launch with an engaging approach for the German-speaking Swiss and Ticino markets. The app, integral to the game, fosters a parallel co-creation and provides playful lottery number generation. Coordination between agencies ensured a consistent user experience across various touchpoints. The campaign spans display ads, social media, and digital out-of-home, delivering a humorous and broad-reaching message about the life-changing potential of EuroDreams. The endeavor involves a host of individuals across agencies, led by Swisslos, to execute this innovative campaign.
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After several years of trialing cloud technology, Norsk Tipping will step up the migration of its development and production environment to the cloud. The goal is to increase the power of innovation and deliver even better gaming experiences to two million Norwegians. “This is primarily about delivering good customer experiences in our games. By becoming more data- and insight-driven, and by utilizing the characteristics of cloud platforms, we can hopefully produce even better services that make it attractive for customers to gamble responsibly,” says Per Brønn, business architect at Norsk Tipping.
Veikkaus, a gaming company, recently finalized organizational changes, aiming to enhance competitiveness and market leadership in Finland and globally. The restructuring will result in approximately 185-215 job losses and significant changes for around 110-150 employees. To support its strategy, the company is dividing its operations into three sections, overseen by different senior vice presidents. This shift in structure will close down Casino Tampere and 19-game arcades by December 2023. The decision impacts several geographical locations.
The Kentucky Lottery introduces new holiday scratch-off games, ranging from $1 to $10. Mary Harville, President and CEO of the Kentucky Lottery, highlights the holiday ticket lineup. Offerings include the ELF ticket at $2, a $5 Ho Ho Whole Lot of Five Hundreds, and a $50 ticket with three remaining $1,000,000 prizes. For more details, visit kylottery.com.
Alabama’s House leaders are planning to address illegal gambling in the 2024 legislative session by creating a gaming commission. They’re wary of illegal gambling activities and aim to regulate them. The state’s lack of a lottery is a concern, with neighboring states reaping financial benefits. However, the process of legalizing gambling is complex due to various factors, including constitutional amendments. The House intends to establish regulation before diving into the lottery matter. Their approach is focused on addressing illegal gambling concerns first.
The state lottery of Paraná, Lottopar, has become the first in Brazil to join the World Lottery Association (WLA), showing its commitment to ethical gaming and player safety. Lottopar aims to improve its management practices and foster a responsible gaming environment. Its inclusion in Cibelae further emphasizes its dedication to responsible gaming practices and sharing knowledge in the industry. This achievement has been acknowledged by Cibelae, highlighting Lottopar’s commitment to responsible gaming.
An attorney has been disbarred by the Supreme Judicial Court for orchestrating a fraudulent scheme to hide a client’s lottery winnings from the court and the mother of the client’s children. The court deemed the actions severe and concluded that disbarment was warranted due to the deliberate misleading of the courts and exploitation of a vulnerable client.