Florida Lottery players can now TRIPLE THE FUN with the new Triple Match Holiday Family of Scratch-Offs, with 28.9 Million Instant Winners! The new family of Triple Match Holiday Scratch-Offs offers three ways to play, all in one incredible game.
To support this product launch, the Florida Lottery’s advertising agency PPK tapped into the holiday spirit of the tickets with their new TV spot. The spot tells the story of three elves while on break from Santa’s workshop discussing funny human inventions and their fascination with things in 3s. These include 3-in-1 shampoo, 3-in-1 workout machines, and the Triple Match Holiday family of tickets—with three ways to play plus Bonus Play! This creative strategy focuses on the fun of playing these games, and our goal is that players will be engaged, amused, and inspired to try the new Triple Match Holiday tickets for themselves!
Plus, the Holiday Bonus Play component gives players even more chances of winning! Beginning October 30, 2023, through January 14, 2024, players can enter their non-winning TRIPLE MATCH Scratch-Off tickets, as well as all JACKPOT TRIPLE PLAY draw game tickets purchased or received during each entry period, into the $5,000,000 Holiday Bonus Play for extra chances to win! There will be cash prizes up to $20,000, more than $4,000,000 in instant-win Spending Spree e-gift cards, and over 50,000 Lottery coupons will be awarded— averaging 1,000 instant winners per day!