Each year, NCPG and the International Centre for Youth Gambling Problems and High-Risk Behaviors at McGill University asks lotteries to support the responsible gambling campaign and help raise awareness regarding the risks of underage lottery play during the holiday season.
Whether or not it is legal for minors to participate in lottery games in your area, a responsible gaming message during the holidays is always welcomed.
The Campaign is endorsed by the WLA, EL and NASPL.
Over the past 12 years, participation has grown tremendously. In 2017, 55 lotteries in the U.S. and around the world supported the Campaign, and in 2018 100% of U.S. and Canadian lotteries participated. In an effort to continue to grow the Campaign we have made significant changes:
- Non-lottery organizations can now participate in the Responsible Gambling Holiday Lottery Campaign.
- Lotteries can opt to participate at one of three different levels of involvement. The higher the level of participation, the more Campaign activities you are asked to commit to.
Participation in the Holiday Campaign is FREE!
Participants will have access to additional Campaign resources. NCPG encourages lotteries to reach out to their local problem gambling advocacy group or state health agency to partner with them in this effort. NCPG members who participate in the Campaign are also eligible for NCPG’s Holiday Lottery Campaign Award.
Eight North American lotteries participated in the Level 3: BCLC, CT Lottery Corporation, DC Lottery, Hoosier Lottery, Illinois Lottery, New Jersey Lottery, Oregon Lottery and Virginia Lottery. Level 3 participation requires that lotteries run a Commercial (TV or Radio) advising parents against purchasing lottery tickets for Kids. Level 3 participation also includes:
– Press Release or Media Placement
– 11+ Social Media Messages Posted (promoting responsible gambling / appropriate age for lottery play / youth gambling stats / parental awareness tips)
– Retailer Training / Messaging on Youth Gambling
– Targeted Print / Digital Design Advising Parents to ‘Gift Responsibly’ / ‘Lottery Tickets are Not for Children’
The full list of Level 1, Level 2, Level 3 and Non-lottery Participants is available at https://www.ncpgambling.org/programs-resources/programs/holiday-lottery-campaign/.