The Louisiana Lottery is now publicizing the upcoming launch of its Fast Play games on its website. The new product will go on sale on June 28. The lottery is positioning Fast Play as “Fun in a FLASH!”
“We will offer games at the $1, $2, $3, $5 and $10 price points and will continue with new game launches on a regular basis. Marketing efforts will include a teaser and launch multimedia advertising campaigns, including TV, radio, streaming services, out of home, print, social and point-of-sale,” said Quinn Dossett, VP, Marketing, Louisiana Lottery. “We will start with a teaser campaign in May only revealing the name and logo design we came up with. Since this a new product line for us, an all-out blitz statewide, teasing the launch in June should garner lots of interest from our players who have been anxiously anticipating a new game option. And, of course, we plan to get our beloved mascots into action to help at launch. We may even have a few new surprises to sprinkle in.”
The lottery emphasizes the speed of play on its website. “With the Lottery’s NEW instant-win Fast PLAY games, players can enjoy the fun of Lottery games on the go. No playslips. No drawings. No scratching. No waiting. Just ask for your favorite Fast PLAY game and BAM! The ticket prints right at the register so YOU can find out FAST how much you have won!”
On its website, the lottery showcases five Fast Play games that will be available for purchase after the Monday, June 28 launch.
• $1 Money, Money, Money
• $2 Fire & Dice
• $3 Bingo
• $5 Fabulous FIVE
• $10 $50,000 Roulette