The New Mexico Lottery celebrated its 25th Anniversary on April 27th kicking off a year of player and retailer promotions. “Our year-long initiative offers players and retailers many chances to win prizes through promotions tied to specific games throughout the year. We kicked off the promotions with a Lotto America $1,000 giveaway in May and June,” said Wendy Ahlm, Director, Advertising & Marketing, New Mexico Lottery Authority.
The lottery’s Lotto America $1,000 Giveaway had a noticeable positive impact on sales. “Comparing Lotto America sales with sales during a non-promotional period, but with similar jackpots, we see that sales are, on average, 11.5% higher during this promotion,” reported Ahlm.
More anniversary promotions will follow. “July features WILLY WONKA GOLDEN TICKET™ Scratchers, and August and September are all about Powerball Monday drawings and Powerball First Millionaire of the Year. We’ll also kick off the Show Me Scratchers that will offer New Mexico-themed prizes in second-chance drawings,” said Ahlm.
New Mexico Lottery My Rewards members also have chances to win monthly $500 cash prizes with its Big Scratchers second-chance promotion, which runs through November. “Other My Rewards second-chance promotions include the Route 66 Road to $1 Million second-chance promotion, $200,000 Fortune, and soon the EVERLASTING MILLION Second-Chance Promotion tied to the WILLY WONKA GOLDEN TICKET™ game,” said Ahlm.