La Fleur's Lottery World
    Twitter LinkedIn RSS
    Wednesday, May 18
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»News»Lottery Biz»New Mexico Lottery Sees 11.5% Sales Hike With Lotto America $1,000 Giveaway
    Lottery Biz

    New Mexico Lottery Sees 11.5% Sales Hike With Lotto America $1,000 Giveaway

    July 1, 20212 Mins Read
    Facebook Twitter LinkedIn Email

    The New Mexico Lottery celebrated its 25th Anniversary on April 27th kicking off a year of player and retailer promotions. “Our year-long initiative offers players and retailers many chances to win prizes through promotions tied to specific games throughout the year. We kicked off the promotions with a Lotto America $1,000 giveaway in May and June,” said Wendy Ahlm, Director, Advertising & Marketing, New Mexico Lottery Authority.

    The lottery’s Lotto America $1,000 Giveaway had a noticeable positive impact on sales. “Comparing Lotto America sales with sales during a non-promotional period, but with similar jackpots, we see that sales are, on average, 11.5% higher during this promotion,” reported Ahlm.

    More anniversary promotions will follow. “July features WILLY WONKA GOLDEN TICKET™ Scratchers, and August and September are all about Powerball Monday drawings and Powerball First Millionaire of the Year. We’ll also kick off the Show Me Scratchers that will offer New Mexico-themed prizes in second-chance drawings,” said Ahlm.

    New Mexico Lottery My Rewards members also have chances to win monthly $500 cash prizes with its Big Scratchers second-chance promotion, which runs through November. “Other My Rewards second-chance promotions include the Route 66 Road to $1 Million second-chance promotion, $200,000 Fortune, and soon the EVERLASTING MILLION Second-Chance Promotion tied to the WILLY WONKA GOLDEN TICKET™ game,” said Ahlm.

    Share. Facebook Twitter LinkedIn Email
    Previous ArticleGaming Laboratories International (GLI®) Selected to Provide Expertise to the Lotteries and Gaming Regulatory Board of Uganda
    Next Article 30-year lottery industry veteran Mike Purcell joins the ABACUS Solutions North American team as a sales consultant

    Related Posts

    Arizona Lottery Offers The Game of LIFE Licensed Scratcher

    May 16, 2022

    Quote of Week: Patrick Daigle, Atlantic Lottery

    May 13, 2022

    Virginia Lottery Launches New All-Gaming Mobile App

    May 12, 2022

    Comments are closed.

    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    Pollard Banknote Congratulates The Texas Lottery On $20 Million Supreme, America’s First $100 Scratch Ticket Game

    Ohio Lottery TV Ad

    Arizona Lottery Offers The Game of LIFE Licensed Scratcher

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    343 Community Center Ave

    Gaithersburg, MD 20878

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    Pollard Banknote Congratulates The Texas Lottery On $20 Million Supreme, America’s First $100 Scratch Ticket Game

    May 16, 2022

    Ohio Lottery TV Ad

    May 16, 2022

    Arizona Lottery Offers The Game of LIFE Licensed Scratcher

    May 16, 2022
    Copyright © 2022 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.