The grass is always greener on the other side of the fence. “To illustrate this well-known expression that’s firmly rooted in popular culture, we called on a Québec artist, who gave the Les voisins scratch ticket a caricature-like feel,” said Anne-Marie Voyer, Director of Products & Development at Loto-Québec.
In partnership with this artist, Loto-Quebec will develop entertaining content to be posted on social media, including a game and a promotion called À la recherche du meilleur voisin du Québec (In search of the best neighbour in Québec).
“The ticket also has a new feature that our customers have been looking forward to: it’s the first scratch ticket that can be checked online or via the Lotteries app, from the comfort of your own home!” said Janie Thériault, Director of Integrated Marketing Communications at Loto-Québec.
The slogan for the ticket? “A BIG WIN COULD COME A-KNOCKIN’. Tell the whole neighbourhood about it!”
• Ticket price: $3
• Grand prize: $15,000
• Launch: July 12
Ticket illustrated by a quebecois artist
Claude Thivierge is a multidisciplinary artist with a remarkable talent for illustration and wildlife painting. His illustrations, ranging from caricatures to technical drawings, reflect his great versatility. Many of them are featured in novels, encyclopedias and trade magazines in Canada and abroad. Claude Thivierge is also known around the world for his paintings marked with a great tenderness, which attest to his curiosity and respect for animals.