La Fleur's Lottery World
    Twitter LinkedIn RSS
    Wednesday, May 18
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»News»Lottery Biz»Omni-Channel Games
    Lottery Biz

    Omni-Channel Games

    October 4, 20212 Mins Read
    Facebook Twitter LinkedIn Email

    Canadian lotteries typically launch omni-channel games, which allow players to purchase retail instant tickets and eInstants each year.

    “We are launching brick and click games as much as possible,” said Anne-Marie Voyer, Director of Products & Development at Loto-Québec. “MEGA 360 is an example; the game will be available online and at retail. The majority of our permanent games are available online as well.”

    For example, Loto-Québec currently sells online Jeu de Mots, Mots Cachés, Gagnant a Vie, Roue de Fortune, 7 Chanceux, Code Secret Express and SCRABBLE. There is a seasonal Halloween version of Mots Cachés. There are also Multiplicateur Surprise games.

    The lottery tags the tickets “play this game online” when it is an omni-channel game. “We are currently working on launching more games with a LQ brand; this is our differentiation strategy for the online portfolio. Those games perform extremely well,” said Voyer.

    On Loto-Québec’s Jeu de Mots and Mots Cachés extended play tickets, there is the “Instant” tag at the bottom right, that indicates that this game is a brick and click game, available online—“Grattez Aussi Ce Jeu En Ligne!”
    On PlayNow.com, BCLC offers a robust selection of eInstant games. “At least once a year, we offer an omni-channel Scratch & Win ticket where you can win free play credits for PlayNow.com or at our Casinos. We are planning our next one for January 2022, where a similar title will exist on PlayNow as well as our Casinos,” said Gladys Primeau, Category Manager, Instant Games, BCLC.

    WCLC does not currently offer eInstants “but does offer anonymous play with its EPLAY game offering. EPLAY games combine a traditional lottery ticket with an EPLAY game play component. Players can play out a portion of the play of their lottery ticket on any electronic device (mobile, computer or tablet),” reported Don Coleman, Manager, Big Play Products, WCLC.

    Share. Facebook Twitter LinkedIn Email
    Previous ArticleCanada: FY22 Scratch Outlook
    Next Article Paysafe Powers Online Payments for Montana Lottery’s Sportsbook

    Related Posts

    Arizona Lottery Offers The Game of LIFE Licensed Scratcher

    May 16, 2022

    Quote of Week: Patrick Daigle, Atlantic Lottery

    May 13, 2022

    Virginia Lottery Launches New All-Gaming Mobile App

    May 12, 2022

    Comments are closed.


    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    Pollard Banknote Congratulates The Texas Lottery On $20 Million Supreme, America’s First $100 Scratch Ticket Game

    Ohio Lottery TV Ad

    Arizona Lottery Offers The Game of LIFE Licensed Scratcher

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    343 Community Center Ave

    Gaithersburg, MD 20878

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    Pollard Banknote Congratulates The Texas Lottery On $20 Million Supreme, America’s First $100 Scratch Ticket Game

    May 16, 2022

    Ohio Lottery TV Ad

    May 16, 2022

    Arizona Lottery Offers The Game of LIFE Licensed Scratcher

    May 16, 2022
    Copyright © 2022 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.