The Western Canada Lottery Corp. plans to “Gift Joy, Get Joy!” for the holidays. “Player’s Choice Mega Pack leads the charge with an early launch at the start of October. Then mid-October, the 10 holiday tickets are rolled out to retail over a three-week period,” said Don Coleman, Manager, Big Play Products, WCLC.
This ticket is expected to be the big hit for your holiday scratcher game this game. “WCLC’s Player’s Choice Mega Pack is the yearly player favorite game,” said Coleman. “It offers a chance to win up to $1 million instantly and there is a guaranteed prize within every pack. Each pack contains a strip of 10 favourite games to play. And there is a second chance to win by entering contest codes from Player’s Choice Mega Pack into the Pick Your Present Internet Contest!”
WCLC will sell 11 holiday tickets, nine of which, participate in the Pick Your Present Internet Contest.
WCLC will be supporting its Player’s Choice Mega Pack in paid media. “Our agency will support Player’s Choice Mega Pack through digital video, television, traditional radio, digital audio, and through social on our Lotto Spot Facebook page,” said Coleman. “This approach will capture the attention of holiday shoppers by aligning with Christmas content.”
In addition, WCLC’s social channel will be supporting its holiday tickets with organic posts from mid-November to end of December. “This is our first year celebrating the holidays with an owned social channel,” said Coleman. “We are excited to speak to the numerous gift giving and recreational opportunities our products can provide to our players.”