La Fleur’s Magazine’s new series—Quote of the Week—features interviews with lottery directors about what’s ahead for their organizations in fiscal 2022. We will feature a different director each week. This week we are spotlighting Mary Harville, President & CEO, Kentucky Lottery Corporation.
What’s ahead for your lottery in FY22?
“Thanks to our success in FY21, it’s key for us to focus on our core business and not chase after the latest shiny object. We’ve launched a number of initiatives in the last few years, so we are focusing on maximizing their potential. We’re developing and enhancing our robust iLottery channel (sales there last year were up over 200%), riding the wave of that success with the increased attention the platform received during the pandemic. For the first time ever, we’re advertising our iLottery platform through traditional means such as television. We’re building on how people rediscovered our traditional products in the past year and a half and expanding awareness of our vending and cashless options at retail. We’re working smarter and not harder through our use of targeted data (focus groups, surveys, and our segmentation study) to make sure our efforts are appropriately directed. We’re delivering the entertaining games players are looking for and providing them in the way they want to play and where they want to play.”
What book are you currently reading?
“I’m enjoying two! I am wrapping up Abigail Adams: Witness to a Revolution, a biography of the wife of our second U.S. President and mother to our sixth. As an avid reader and history buff, this is one of many biographies of historical figures on my bookshelf, and a particularly well-written work about an intelligent and progressive woman who was a strong and positive influence on both husband John Adams and son John Quincy Adams. I am also reading Lexington and Concord by Arthur Tourtellot.”
Where do you plan to vacation in the next six months?
“I am headed to Massachusetts very soon, hitting the Freedom Trail in Boston, seeing the sights, soaking up the history of the American Revolution in Salem, Lexington and Concord, (see above preparatory reading) and basically living every history fan’s dream!”