In Croatia, Hrvatska Lutrija d.o.o. will market a deluxe 20 kn Christmas ticket for the 2021 holiday season. It will replace the previous popular style of a winner in every scratch card. The theme is an Advent calendar ticket which is popular across Europe.
“We had seasonal Christmas scratch cards (15kn) with the guaranteed prizes – ‘Every ticket is winning’ concept for several years in a row. The strong selling point was that if you buy it is as a gift, even the minimum win is guaranteed. It was a success, so much that we reluctantly gave up on this concept. It was however a kind of threat to other ‘regular’ instants given that it created expectations of getting something in return on each ticket,” said Marko Stokuca, Deputy Director, Games Sector, Hrvatska Lutrija.
Then in 2020, the lottery replaced this style holiday card with a higher price point scratch card. “Eventually we gave up on Christmas scratches with this concept and last year we introduced bigger, more expensive (20kn) and more luxurious one, without guaranteed winnings and it was also a great success,” explained Stokuca. “This is why we decided to use the same concept this year with some additions. The theme of this ticket is Advent calendar, but this time we added an extra bonus game. Although the game mechanism is simple because is expected to be bought by beginners as well, the return ratio is attractive and design is very festive with a gift tag on the back. We expect success!”