The Pennsylvania Lottery’s slogan for its holiday Scratch-Off advertising campaign is: Who’s Feeling Festive? The lottery’s beloved “spokes-groundhog” Gus is prominently featured in the ads.
“We have paid social, digital OOH, transit, radio, online banners, and podcasts planned as well,” said Kelly Cortez, Director of Marketing, Pennsylvania Lottery.
A total of 10 traditional holiday-themed games will be introduced at retail in 2021, including six Scratch-Off games at varying price points and four Fast Play games at varying price points to offer something for every player. The Pennsylvania Lottery will also offer its online players six new holiday- and winter-themed internet instant games throughout late October and early December: Matching Through the Snow, Winning Tree, Polar Bear Bucks, Gifts Galore, Flurry of Cash and Snow Bank.
“Players will be able to enter non-winning holiday-themed tickets into the North Pole Payout Second-Chance Drawing! Eligible holiday-themed Scratch-Off tickets that will go on sale October 26 include: [$20] $1,000,000 Merry and Bright, [$10] Snow Much Fun, [$5] Ho Ho Whole Lotta $500s, [$3] Naughty or Nice, [$2] Gingerbread Dough and the [$1] Gnome for the Holidays. On November 2, the following Fast Play holiday-themed games that will be eligible for the Second-Chance Drawing include: [$10] Frosty Fun, [$5] Holiday Cash Drop, [$2] To Me, From Santa and [$1] Baking Spirits Bright. And finally, beginning November 7, qualifying Draw Game tickets (excluding Xpress Sports and Millionaire Raffle) will be eligible for entry into the Second-Chance Drawing,” said Kara Sparks, Director of Products, Pennsylvania Lottery.
With the launch of 10 traditional holiday-themed games and six holiday and winter-themed games online, the lottery will be able to cross-promote these games to create an omnichannel approach to its holiday season. “Players can get $10 bonus money online when they play $10 on the Matching Through the Snow online game. A special code is on the back of every holiday-themed Scratch-Off game for this offer. In addition, players can get $10 bonus money online when they play $10 on the Winning Tree online game. A different, special code, is at the bottom of every Fast Play holiday-themed game for this offer,” said Sparks.