La Fleur's Lottery World
    Twitter LinkedIn RSS
    Wednesday, July 6
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»News»Lottery Biz»Georgia Lottery: Holiday Fun
    Lottery Biz

    Georgia Lottery: Holiday Fun

    December 7, 20211 Min Read
    Facebook Twitter LinkedIn Email

    The Georgia Lottery Corporation launched six holiday scratchers in 2021. The rollout began in mid-October. The holiday slogan is “Give the gift that everyone wants.”

    The two big holiday hits are projected to be $10 Holiday Silver 50X The Money and $20 Holiday Gold 100X The Money). “The X The Money game theme has resonated well with our players over the years combined with the rise in demand for higher price points. Therefore, we believe offering a $10 and $20 mini-family designed for the holiday season will result in positive sales growth for the category,” said Katherine Cundiff, VP, Product Development, Georgia Lottery Corp.

    The lottery also featured its 50X The Money Holiday Silver instant ticket in its holiday TV ad. The humorous ad showcases Scrooge interrupting Santa Claus on Christmas Eve. Scrooge will get a holiday scratcher in the stocking he hangs at his fireplace.


    Holiday TV Ad featured Santa Claus and Scrooge

    The lottery is also running the “12 Days of Merry Money” promotion. Players who take a lottery survey earn a chance to win a $50 E-Gift Card plus a $10 iHope credit.

    Share. Facebook Twitter LinkedIn Email
    Previous ArticleThe Kentucky Lottery Corporation has issued an Addendum I to RFI KL-22-009 for Major Lottery Solutions at the KLC Headquarters
    Next Article Minnesota Lottery Scoops Up Fun With The First Ever DIG DUG™ Instant Ticket

    Related Posts

    DC’s Office of Lottery & Gaming Launches Loaded Family of Games

    July 6, 2022

    Colorado Gov. Signs Bill Allocating Additional RG Funding to the Colorado Lottery

    June 30, 2022

    Quote of Week: Duncan Hannay, Ontario Lottery & Gaming

    June 30, 2022

    Comments are closed.


    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    DC’s Office of Lottery & Gaming Launches Loaded Family of Games

    OpenBet Sports Betting Technology Powers Czech Lottery Company SAZKA a.s.’ Sportsbook Arm, Sazkabet

    Colorado Gov. Signs Bill Allocating Additional RG Funding to the Colorado Lottery

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    5157 Ijamsville Road

    Ijamsville, MD 21754

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    DC’s Office of Lottery & Gaming Launches Loaded Family of Games

    July 6, 2022

    OpenBet Sports Betting Technology Powers Czech Lottery Company SAZKA a.s.’ Sportsbook Arm, Sazkabet

    July 6, 2022

    Colorado Gov. Signs Bill Allocating Additional RG Funding to the Colorado Lottery

    June 30, 2022
    Copyright © 2022 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.