The Georgia Lottery Corporation launched six holiday scratchers in 2021. The rollout began in mid-October. The holiday slogan is “Give the gift that everyone wants.”
The two big holiday hits are projected to be $10 Holiday Silver 50X The Money and $20 Holiday Gold 100X The Money). “The X The Money game theme has resonated well with our players over the years combined with the rise in demand for higher price points. Therefore, we believe offering a $10 and $20 mini-family designed for the holiday season will result in positive sales growth for the category,” said Katherine Cundiff, VP, Product Development, Georgia Lottery Corp.
The lottery also featured its 50X The Money Holiday Silver instant ticket in its holiday TV ad. The humorous ad showcases Scrooge interrupting Santa Claus on Christmas Eve. Scrooge will get a holiday scratcher in the stocking he hangs at his fireplace.
The lottery is also running the “12 Days of Merry Money” promotion. Players who take a lottery survey earn a chance to win a $50 E-Gift Card plus a $10 iHope credit.