Loto-Quebec focused its holiday marketing around the idea that lottery products make perfect presents.
“We all know that Holiday scratchers make a great hostess gift, this year’s slogan ‘Don’t arrive with empty mittens’ is inspired by this common behavior,” said Anne-Marie Voyer, Director, Product Management & Development, Loto-Quebec.
Holiday scratchers hit the shelves on October 11th with the launch of Richesse des Fêtes, the $10 national games. Voyer said five more tickets joined the party in October. There is a total of six holiday games to be sold in 2021.
She predicts the big holiday hit will be the Calendrier de l’avent instant ticket. “We have a new and improved $15 Advent Calendar that we are very excited about! This new edition will feature six games in addition to the traditional “24 days to Christmas” calendar doors game. More games, more fun, better value for the player, this ticket will sure please the crowd,” said Voyer.