The slogan for Washington’s Lottery holiday campaign is “It’s All About The Merry.”
The lottery launched five holiday tickets in 2021, including a new higher price point. “We are launching our first $20 holiday game ‘Happy Holidays’ and believe that our players will embrace the gift giving aspect as well as playing for fun,” said Gaylene Gray, Instant Product Manager, Washington’s Lottery.
The lottery projects a whimsical holiday game could be the big hit. “Our $5 game ‘Twelve Elves’ stands out for the HD Fonts and quick find the elves playstyle,” said Gray.
There will be no holiday TV ad. “We are only doing print and digital,” said Gray.
As for physical holiday events, Gray noted: “We tentatively have a couple of mall events scheduled, dependant on COVID-19 guidelines.”