La Fleur's Lottery World
    Twitter LinkedIn RSS
    Wednesday, July 6
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»News»Lottery Biz»Michigan Lottery: Instant Holiday Fun!
    Lottery Biz

    Michigan Lottery: Instant Holiday Fun!

    December 13, 20212 Mins Read
    Facebook Twitter LinkedIn Email

    All Michigan Lottery’s $2, $5, and $10 holiday price points feature a special holiday promotion for players. They receive 10 free games of online play plus a $10 coupon to use at their favorite retailer when they create a new account at MichiganLottery.com and make a minimum deposit $10 to their account or purchase equivalent.

    “This particular acquisition strategy has been found to be very effective during the holiday selling season in bringing in new registered Lottery players to our digital vertical and continuing our long term strategic goal of cultivating our high value omni-channel player segment,” said Travis Priest, Printed Products Manager, Michigan Lottery.

    “In addition, we have a separate holiday promotion that allows our players to scan their holiday instant games via the Michigan Lottery app to enter into a special holiday giveaway with drawings that will award four players $5,000 cash and one-hundred players a $50 bonus credit to their registered Michigan Lottery account,” added Priest. “Lots of holiday promotional engagement to go around to maximize the visibility of both our retail and digital channels this season.”

    All four holiday games launched on October 26. There are four price points ($1, $2, $5, and $10″. Priest is excited to have players experience the lottery’s focus tested $10 holiday game, Peppermint Payout Millions. “Building on the success of our prior launched holiday ‘peppermint’ titled and themed games we expect players, casual and core alike, to be truly delighted. Featuring fun & festive eye-catching peppermint patterns complimented with holographic stock and of course the winning experience, featuring top prizes of $500,000 in addition to providing players over $27 million in wholly retail redeemable prizes,” said Priest.

    Share. Facebook Twitter LinkedIn Email
    Previous ArticleNebraska Lottery Holiday TV Ad
    Next Article FDJ Gaming Solutions Provides its Retail Distribution Services to Veikkaus Oy through Partnership with Carrus Gaming

    Related Posts

    DC’s Office of Lottery & Gaming Launches Loaded Family of Games

    July 6, 2022

    Colorado Gov. Signs Bill Allocating Additional RG Funding to the Colorado Lottery

    June 30, 2022

    Quote of Week: Duncan Hannay, Ontario Lottery & Gaming

    June 30, 2022

    Comments are closed.


    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    DC’s Office of Lottery & Gaming Launches Loaded Family of Games

    OpenBet Sports Betting Technology Powers Czech Lottery Company SAZKA a.s.’ Sportsbook Arm, Sazkabet

    Colorado Gov. Signs Bill Allocating Additional RG Funding to the Colorado Lottery

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    5157 Ijamsville Road

    Ijamsville, MD 21754

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    DC’s Office of Lottery & Gaming Launches Loaded Family of Games

    July 6, 2022

    OpenBet Sports Betting Technology Powers Czech Lottery Company SAZKA a.s.’ Sportsbook Arm, Sazkabet

    July 6, 2022

    Colorado Gov. Signs Bill Allocating Additional RG Funding to the Colorado Lottery

    June 30, 2022
    Copyright © 2022 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.