All Michigan Lottery’s $2, $5, and $10 holiday price points feature a special holiday promotion for players. They receive 10 free games of online play plus a $10 coupon to use at their favorite retailer when they create a new account at MichiganLottery.com and make a minimum deposit $10 to their account or purchase equivalent.
“This particular acquisition strategy has been found to be very effective during the holiday selling season in bringing in new registered Lottery players to our digital vertical and continuing our long term strategic goal of cultivating our high value omni-channel player segment,” said Travis Priest, Printed Products Manager, Michigan Lottery.
“In addition, we have a separate holiday promotion that allows our players to scan their holiday instant games via the Michigan Lottery app to enter into a special holiday giveaway with drawings that will award four players $5,000 cash and one-hundred players a $50 bonus credit to their registered Michigan Lottery account,” added Priest. “Lots of holiday promotional engagement to go around to maximize the visibility of both our retail and digital channels this season.”
All four holiday games launched on October 26. There are four price points ($1, $2, $5, and $10″. Priest is excited to have players experience the lottery’s focus tested $10 holiday game, Peppermint Payout Millions. “Building on the success of our prior launched holiday ‘peppermint’ titled and themed games we expect players, casual and core alike, to be truly delighted. Featuring fun & festive eye-catching peppermint patterns complimented with holographic stock and of course the winning experience, featuring top prizes of $500,000 in addition to providing players over $27 million in wholly retail redeemable prizes,” said Priest.