Ho ho ho!
You better watch out
You better not cry
You better not pout
I’m telling you why . . .
Lottery holiday tickets are a great last minute buy!
The Kentucky Lottery Corp. will be launching individual games at various price points, taking a break from the holiday family it has done in the past. “The one I’m most excited about is the $5 ‘Full of $500’s Holiday Edition’ ticket,” Rhonda Zimmerman, Director, Scratch Games, said. “The game is loaded with $500 top prizes, with nearly 24% of the prize fund dedicated to that prize tier.”
In Germany, LOTTO Hessen’s advent scratch card calendar has always been a seasonal bestseller. “This year our advent calendar takes our customers to a fantastic winter forest with lots of different animals doing the funniest things. Our holiday scratch tickets match the design of the advent calendar which makes it a perfect fit,” Janina Korn & Kristina Weber, product management for scratch ticket, said. Interesting, during the Christmas season, the 1€ winter scratch games are the best sellers as the lottery’s customers fill their own advent calendars with the tickets.
The West Virginia Lottery is launching their first super ticket, $10 “Big Country Christmas,” which is estimated to be a big seller for the lottery. The lottery’s theme for the season is “Be a little ELF-ish.” Holiday tickets launch November 2, 2021.
The Austrian Lotteries expects its advent calendar ticket to be the highest selling ticket. “This year, we are offering the ticket at a higher price than last year, going from 7€ to 10€. Also, we will offer different designs of Christmas scratch tickets, for example a 3 Euro ticket with an annuity grand prize and a comic like design, but also a 5 Euro ticket with a large grand prize and a very traditional design, trying to reach as many people as possible,” Katharina Repototschnig, Head of Business Unit Controlling Lotteries, said.
The Michigan Lottery is launching $1, $2, $5, and $10 holiday tickets. “I’m excited to have players experience our focus-tested $10 holiday game, Peppermint Payout Millions. Building on the success of our prior launched holiday ‘peppermint’ titled and themed games, we expect players, casual and core alike, to be truly delighted. Featuring fun and festive eye-catching peppermint patterns complimented with holographic stock and of course the winning experience, featuring top prizes of $500,000 in addition to providing players over $27 million in wholly retail redeemable prizes,” Travis Priest, Printed Products Manager, said.
In Denmark, Danske Spil’s holiday campaign consists of “Julekalender,” a traditional red Christmas advent calendar, “Pakkejagt,” and “Den store julekalender.” The three tickets have the same artistic style and has a degree of storytelling in the design across the tickets. Den store julekalender was launched in 2020 as a big brother ticket to the traditional Christmas advent calendar. It is a large ticket printed with Spectrum FX and a win-for-life prize. “There is no doubt that Julekalender will be the best selling game of the category as it sells 2.1 million ticket each Christmas (Denmark has a population of 5.8 million), but we also have high expectations for Den store julekalender,” Martin Steinicke Brandstrup, Product Manager, said.
Loterie Romande, a Swiss lottery, has a launched a new advent calendar ticket, called 24 Jours en Or. The ticket offers 24 chances to win a new top prize of 100,000 per year for 20 years. The ticket has a 1 in 2 chance of winning 100 or a free ticket. “I hope that 24 Jours en Or will be the big success of the of year!” Karin Pache Galy, Group Product Manager, Instants, said.
The DC Lottery will introduce three tickets—$1 Festive $50s, $2 A Wreath of Franklins, and $5 Full of $500s Holiday Edition—on November 3. The total prize pool sums to over $1,000,000 in cash prizes. “All of our holiday scratchers would be the PERFECT GIFT this holiday season. This year, we are introducing $1 Festive $50s, $2 A Wreath of Franklins, and $5 Full of $500s Holiday Edition to our players for a chance to win over $1,000,000 in total cash prizes,” Stephen Cooke, Instant Product Manager, said.
“Additionally, we will be incorporating these games into this year’s Sleigh Ride to Riches’ 2nd chance contest. Players can enter their non-winning holiday scratchers into the contest to win up to $50,000 in cash prizes,” added Cooke.
