Elvis has entered the building! The Hoosier Lottery is bringing “King Size Fun” to Indiana this winter with the launch of a $5 Elvis Scratch-off. The ticket design features three iconic Elvis scenes and offers chances to win up to $100,000 instantly.
Marketing efforts will ramp up early January leading up to Elvis’ birthday, January 8th. “We are excited to partner with an Elvis tribute artist to help bring the King-Size fun to life, from a week-long trivia contest on Facebook to on-site activations with sports sponsorships,” said Brittany D’Haenens, Director of Marketing at Hoosier Lottery.
To celebrate Elvis’ birthday on Saturday, Hoosier Lottery is promoting the ticket through a Facebook trivia promotion kicking off January 3. “We have an Elvis tribute artist attending select sponsorship promotions this week,” added D’Haenens.