The Kentucky Lottery Corporation will be repurposing a beloved favorite game concept and successful commercial this winter with its X family of games.
“We launched 200X and the campaign herein in late July of 2020. This was our first live action campaign after COVID lock down. That ticket still has plenty of life, including two top prizes remaining. On January 6, we are rounding out the family by launching new lower price point compliments to our $20 at $10, $5, $2 and $1 play amounts,” said Edie Frakes VP Marketing, Kentucky Lottery Corp.
“Rotoscoping the spot to include the lower price points allows us to advertise new games and re-introduce a $20 favorite with lots of winners remaining,” added Frakes.
The website prominently features the X Family of tickets with catchy slogans: “X Marks the Adventure.” “X Marks the Fun.” “X Marks the Spot.”