La Fleur's Lottery World
    Twitter LinkedIn RSS
    Saturday, June 10
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»News»Lottery Biz»ALC Rolls the Dice on a $10 Retro Combo 3 in 1 Scratch ‘n Win
    Lottery Biz

    ALC Rolls the Dice on a $10 Retro Combo 3 in 1 Scratch ‘n Win

    January 31, 20221 Min Read
    Facebook Twitter LinkedIn Email

    In Canada, scratcher games based on board games are exceedingly popular. Atlantic Lottery Corp. (ALC) decided to roll the dice and provide multiple board games on one C$10 Scratch ‘n Win ticket.

    Called Retro Combo 3 in 1, this scratcher features three games: Scrabble, Connect 4, and Yahtzee. Players feel a real connection to these games which they probably played as a child.

    “Board games are very nostalgic for our players,” asserted Brigitte Porelle Bourque, ALC’s Product Manager, Scratch.

    Giving players the opportunity to play three different games on one ticket maximized its appeal. “We combine three board games on one ticket to appeal and attract a wider audience,” said Bourque.

    Board games are only sold as scratcher games occasionally. “We don’t launch many board games but once in a while, we add one in the mix. However, over the years, I would say Scrabble was our most popular which is why it’s one of the games on Retro Combo,” said Bourque.

    There were no special promotions on social and digital although these licensed games certainly could lend themselves to special contests.

    Like this content? Subscribe for more interesting lottery news and data!

    * indicates required
    Share. Facebook Twitter LinkedIn Email
    Previous ArticleQuote of Week: Randy Miller, North Dakota Lottery
    Next Article Ohio Lottery TV Ad

    Related Posts

    Minnesota Lottery: Take The Scenic Route

    June 8, 2023

    EL Advertising Awards 2023: Nederlandse Loterij Awarded Top Prize

    June 6, 2023

    Florida Lottery Fantasy 5 Fun: Meet “Sunny the Racoon”

    June 1, 2023

    Comments are closed.

    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    Reflections on the First Decade of iLottery in the US: Moti Malul, NeoGames S.A.

    Exploring the Ultimate iLottery Toolbox with Lianne Paturel, Pall Palsson & Shannon DeHaven, Pollard Banknote

    IGT Platinum Sponsor Presentation: The Cloud Has Arrived- Jesse Saccoccio, IGT

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    5157 Ijamsville Road

    Ijamsville, MD 21754

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    Reflections on the First Decade of iLottery in the US: Moti Malul, NeoGames S.A.

    June 8, 2023

    Exploring the Ultimate iLottery Toolbox with Lianne Paturel, Pall Palsson & Shannon DeHaven, Pollard Banknote

    June 8, 2023

    IGT Platinum Sponsor Presentation: The Cloud Has Arrived- Jesse Saccoccio, IGT

    June 8, 2023
    Copyright © 2023 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.