Nebraska Lottery players can prospect for the big win in the lottery’s newest family of games (FOG). It launched on January 24.
“The big scratch game launches in the first six months of calendar 2022 in terms of family of games is our ‘Gold Rush’ mini family at the $1 and $5 price points,” said Brian Griesenbrock, Products Manager, Nebraska Lottery. “A strong family of games can definitely help sales after the holiday rush.”
The lottery bundles two games that share the same Gold Rush theme. “Both $1 GOLD RUSH and $5 SUPER GOLD RUSH are printed by IGT,” said Griesenbrock. “These two games have been embellished with IGT’s new printing technology called, ‘INFINITY instants.’”
“The estimated weekly sales for $1 Gold Rush is $40,000 and $5 Super Gold Rush is $130,000,” said Griesenbrock.
He said the prize payout for $1 GOLD RUSH is 64.58% and $5 SUPER GOLD RUSH is 70.57%.
Concurrently, the lottery launched its licensed property Truck$ & Buck$. This $2 price point also went on sale on January 24, 2022.
The mini FOG will not receive “extra” marketing support during this period in terms of special merchandising, social media campaigns, digital campaigns, or retail promotions.
“These [Gold Rush] games are launching at the same time as our most popular Truck$ & Buck$ game. Truck$ & Buck$ will be receiving full marketing and advertising support,” said Griesenbrock. “It [Gold Rush FOG] will receive our standard new game introduction of a Facebook promoted post and an ESMM slide.”
There is no tie-in with the lottery’s players club. “In the past we have supported some of our family of games with a promotion. However, this family will not have a promotion tied to it,” he said.