La Fleur's Lottery World
    Twitter LinkedIn RSS
    Friday, May 20
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»News»Lottery Biz»Missouri Lottery Sustains Strong Scratcher Sales With Jackpot FOG Launch
    Lottery Biz

    Missouri Lottery Sustains Strong Scratcher Sales With Jackpot FOG Launch

    February 3, 20222 Mins Read
    Facebook Twitter LinkedIn Email

    The Missouri Lottery is celebrating the winter with a family reunion. Its new Jackpot Family of Games (FOG) launched Tuesday, Dec. 28, 2021 as replacement games for most of the holiday-themed games.

    Winter FOG launches are critical to sustaining strong scratcher sales after the holidays are over. “This has typically been our biggest launch period over the last several years and has kept the holiday momentum going,” said Bill Burton, Scratchers Product Manager, Missouri Lottery. The FOG is printed by Scientific Games.

    There are four price points offered:
    $10 “$1,000,000 Jackpot” (prize payout 74%)
    $5 “$100,000 Jackpot” (prize payout 68%)
    $2 “$25,000 Jackpot” (prize payout 66%)
    $1 “$5,000 Jackpot” (prize payout 62%)


    The Missouri Lottery estimates weekly sales of $3.4 million and 0.56 per capita for the combined Jackpot FOG. It also provided the estimated weekly sales and weekly PC sales for individual FOG games below:

    • $10 “$1,000,000 Jackpot” – $1,522,911 (12-week weekly average), 0.25 PC
    • $5 “$100,000 Jackpot” – $1,075,213 (12-week weekly average), 0.18 PC
    • $2 “$25,000 Jackpot” – $526,640 (12-week weekly average), 0.09 PC
    • $1 “$5,000 Jackpot” – $316,525 (12-week weekly average), 0.05 P
    • Family Game totals – $3,444,289 (12-week weekly average), 0.56 PC

    There is no paid media support but the FOG will be promoted at retail. “We will provide retail/POS presence,” said Rhonda Fehr, Advertising Manager, Missouri Lottery.

    In addition, there are social contests. “New Scratchers releases are featured in a “MO Money Monday Giveaway” on social media, typically the last Monday of the month. The winner receives $300 worth of the new games launching that day,” said Wendy Baker, Communications Manager, Missouri Lottery.

    The FOG is also supported through special players’ club promotions. “Players who enter all four FOG tickets receive a wheel spin to earn Draw Points, Prize Points or instant-win coupons in the My Lottery® Players Club,” reported Kristin Vuilcott, Draw Games Product Manager, Missouri Lottery.

    Share. Facebook Twitter LinkedIn Email
    Previous ArticleNebraska Lottery Launches Mini FOG Scratch: Gold Rush
    Next Article Quote of Week: Pat McDonald, Ohio Lottery

    Related Posts

    Quote of Week: Isabelle Jean, Loto-Quebec

    May 20, 2022

    Arkansas Scholarship Lottery Launches New “Play, Scratch, Win” Instants Brand Campaign

    May 18, 2022

    Arizona Lottery Offers The Game of LIFE Licensed Scratcher

    May 16, 2022

    Comments are closed.


    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    Quote of Week: Isabelle Jean, Loto-Quebec

    Arkansas Scholarship Lottery Launches New “Play, Scratch, Win” Instants Brand Campaign

    Scientific Games Chief Administrative & Compliance Officer Stephen Richardson Appointed to National Technology Security Coalition’s Board of Directors

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    343 Community Center Ave

    Gaithersburg, MD 20878

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    Quote of Week: Isabelle Jean, Loto-Quebec

    May 20, 2022

    Arkansas Scholarship Lottery Launches New “Play, Scratch, Win” Instants Brand Campaign

    May 18, 2022

    Scientific Games Chief Administrative & Compliance Officer Stephen Richardson Appointed to National Technology Security Coalition’s Board of Directors

    May 18, 2022
    Copyright © 2022 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.