Written by Tamás Huber, DBG manager, & Milán Zieger, DBG manager, Szerencsejatek Zrt. (Hungarian lottery)
A new way to operate cumulative lottery games called dynamic RTP setting allows you to change the RTP of your game from week to week, creating a win-win situation for both players and the operator.
Players prefer higher jackpots, and as an operator, we take advantage of the increased turnover achieved by these jackpots. We can allocate a higher than average payout percentage to the jackpot at the beginning of the cumulation, which speeds it up and thus increases the popularity of the game. Players can enter the game in the hope of winning a higher jackpot. As the cumulation progresses, we reduce the percentage allocated to the jackpot that has already exceeded the stimulus threshold. The more we can accelerate this process at the beginning of the cumulation, the more we can reduce the growth rate of the jackpot in the later game weeks.
Weekly lottery games with progressive jackpots, in general, have to comply with a minimum RTP on a weekly basis. However, we can consider a new interpretation of RTP, where RTP = for a whole cumulative period (i.e. not constant in length).
Dynamic ‘fine-tuning’ of RTP performed throughout the entire process of cumulation can be supported even more efficiently in a natural way by the just defined from jackpot to jackpot interpretation of RTP, since this way the higher RTP at the end of the cumulation is not ‘lost’, but only distributed earlier in time.
Based on our analyses and using the potential provided by dynamic RTP, we have achieved an approximately 2.7% growth in revenue and GGR per annum for our most popular lottery game (5/90) and expect an additional 2% growth by the introduction of the new RTP.
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