The Kentucky Lottery’s iLottery/CRM Marketing Specialist Noah Sommers was named MVP (or should it be MVM?) of the 15th Annual WDRB Mascot Bowl.
Along with Mascot Wrangler (and Digital Marketing Manager) Jessie Teague, Sommers participated as the Powerball in the event that matched 15 other area mascots in a full-contact football game.
The event, always held the Friday morning before the Super Bowl, was shown live throughout the #1 morning show in the Louisville market. “Noah did a great job, and as one of the anchors said at the end of the bowl game, “Before you leave, somebody grab the Powerball – I think he’s worth about $172,000,000”!” said Chip Polston, SVP, Communications, PR & Social Responsibility, Kentucky Lottery Corp.
WDRB Videos can be found here:
https://www.wdrb.com/mascot-bowl-player-introduction/video_dcbcd399-537f-553e-9962-3e73c3fa679b.html