For the Kentucky Lottery’s latest Scratch-off campaign, the lottery created a parody of the popular talent search program genre to develop, “Kentucky’s Got Dazzle”.
“We were able to feature local contortionists, an aerialist, puppeteers, and other masterful talents in creating the search for Kentucky’s most dazzling act,” said Edie Frakes, VP, Marketing, Kentucky Lottery. “The punch line, of course, focuses on our newest $30 game, $2,000,000 Diamond Dazzler, but we believe this will be a very fun and well-received campaign here in Kentucky.”
The “Kentucky’s Got Dazzle” TV ad launched on February 17.
