It’s the only clothing collection that’s also your lottery ticket for a year! Ontario Lottery and Gaming Corporation (OLG) and LOTTO MAX have partnered with Toronto-based brand Mr. Saturday to release their first ever collaboration within the apparel space called LOTTO MAX “Dream Drop.” Each piece in this limited-edition, 400-piece collection is scannable, just like a real lottery ticket and is good for one $5 LOTTO MAX ticket per week, for one full year (a $260.00 CAD value). Imagine if the hoodie you’ve just purchased from the LOTTO MAX Dream Drop collection could win you the $70 million LOTTO MAX jackpot? Now, that’s Dreaming to the Max!
“With the LOTTO MAX Dream Drop campaign, we want to engage young adults in Ontario to dream to the max.” says Kim Clark, VP Lottery and Customer Success, OLG. “With its short-term nature, edgy creative, and exclusive fashion, this LOTTO MAX campaign with Mr. Saturday appeals to their affinity for fashion and exclusivity. We are also supporting important causes through this campaign, which is core to OLG values and important for this audience. Mr. Saturday’s fashion will enable us to reach the hearts of younger adult Ontarians and give back at the same time.
OLG is all about giving back – 100% of all OLG proceeds are reinvested in the province to improve the quality of life for all Ontarians. Now, proceeds from LOTTO MAX “Dream Drop” sales will go towards, BLACK HXOUSE, an arm of HXOUSE with a mission to empower BIPOC Individuals with mentorship, tools, learning opportunities, network, and the freedom they need to activate their talent, leading to sustainable careers that promote industry innovation and diverse representation across multiple sectors.
Mr. Saturday designer Joey Gollish says of the LOTTO MAX partnership, “I was immediately intrigued by the idea of working on something that at once felt so far removed and so close to fashion. I wanted to create something that mixed the rich nostalgia of the lottery’s history with the future of where it’s going and what it can do. “Thank you for dreaming” is the physical manifestation of dreaming what we’d do if we won the lottery. In some ways, we have – it’s exciting to be able to work on something of this scale and give back to an organization that helped me get to where I am and consistently creates opportunities for young creatives.”
To celebrate the launch of LOTTO MAX “Dream Drop,” Lotto Max and Mr. Saturday will host a pop-up shop and event, open to the public from March 25-27, 2022, with the full collection available to shop in-person to customers living in Ontario, Canada, age 18+. The collection will also be available for purchase online at LOTTOMAXDreamDrop.com starting March 28, 2022.
The Mr. Saturday x Lotto Max “Dream Drop” collection will include:
Hoodie — $200 ea.
Sweatpants — $200 ea.
Coaches Jacket — $200 ea.
Combo Pack: T-shirt, Trucker, Socks — $200 per set
Each piece comes with a $260 CAD Bonus Code for a year’s worth of LOTTO MAX Tickets redeemable at OLG.ca (1 play per week for a year)
FULL LINK TO IMAGES HERE: Dropbox – Retouched – Simplify your life
Terms and Conditions apply. Each item in the collection displays a Code redeemable on OLG.ca for one $260.00 CAD Lottery Bonus credited to a Player Account (which is approximately equal to 1 LOTTO MAX Ticket per week for 52 weeks). Must be 18+ years of age and an Ontario resident located in the province during participation. Must redeem Code by May 30, 2022. Visit OLG.ca/DreamDrop for more details.
LOTTO MAX players in Ontario have won over $6.8 billion since 2009, including 91 jackpot wins and 721 MAXMILLIONS prizes, right across the province. LOTTO MAX is $5 per play and draws take place on Tuesdays and Fridays. You must be 18 years of age or older to purchase a lottery ticket at retail lottery locations and 19 years of age or older to register and play on OLG.ca.