The Arkansas Scholarship Lottery recently launched a new instants brand campaign called Play, Scratch, Win.
“The purpose of this sub-brand is to elevate our primary revenue source and attract new players to potentially life-changing source of entertainment,” explained Ashley McNatt, Division Director, Advertising & Marketing, Arkansas Scholarship Lottery. “We also wanted to establish a brand that gives life to scratch-off tickets as a category, agnostic of price point, playstyle, and payout.
“The video and radio executions focus on killer facts and real winners in Arkansas. A scratch-off technique with an iconic sound is used on the assets,” added McNatt.
The Instant winner examples in the TV Ads are regionalized for the state. Click the link below to view: