“Send in the Clowns” might be the rallying call for the Kentucky Lottery’s newest TV ad promoting its LOADED! instant ticket family of games.
The TV ad features a VW bug that is packed with clowns who descend on a Kentucky Lottery retailer and spread joy throughout the store. It’s homegrown creativity at its best.
“These clowns are local. And professionals. Some even hail from experience with Ringling Brothers,” That VW Beetle? It’s completely gutted on the inside and is towed to locations for loads of fun exactly like this assignment,” stated Edie Frakes, VP, Marketing, KLC. (Frakes even donned her own red clown nose to get in the spirit of this clownish lottery commercial.)
Shockingly, a VW bug can pack a lot of fun. “All told, 15 of those professional clowns fit inside the car. Our principal actor, he had that megawatt smile anyway, but the clowns really brought it out in him,” said Frakes.
KLC chose a lottery retailer as the stage for this goofy TV ad. “Our location? Boone’s Shell…a great retailer on Lower Brownsboro Rd for Minna Sung’s Jefferson region and is one of Greg Casebeer’s accounts,” explained Frakes.
She added that “it takes a village to put these together and it began with Rhonda’s great games and creative brief, a pitch from BCH Agency to the Leadership team, scouting, production and set management (thanks Lucy and Kim for being on set) and an 8 hour shoot day, but voila…LOADED with Fun!”