The Florida Lottery recently launched its new, fully animated “It’s Your Ticket” Brand spot.
“An important part of our brand mission is to help Floridians understand the positive impact the Lottery has on the state as a whole. And we want to remind our players the role they play in the process too, beyond just playing for great prizes. In addition to over a billion winners and counting, the Florida Lottery helps support not only Florida retailers, but also contributes heavily to Florida schools and students through our contributions to the Educational Enhancement Trust Fund and Bright Futures college scholarships,” said Amber Seale, Deputy Secretary of Marketing, Florida Lottery.
The Florida Lottery created a whimsical animated video that tells its Lottery story by following the journey or “flight” of a single ticket. “We want to show that each Florida Lottery ticket purchased has endless possibilities to do amazing things for our state and our students,” said Seale.
“It’s Your Ticket” is a Florida Lottery brand animation. “The original storyboard was concepted by our advertising agency PPK, and the imaginative minds at Roof animation studio handled the production,” explained Everett Williams, Director of Advertising and Marketing, Florida Lottery. “Using 3D animation allowed us to bring the storyboards’ unique scenes and characters to life and to seamlessly control the journey of the ticket. We also wanted to create a Florida landscape and retailer location that’s representative of the entire state.”
Seale and Williams ended that “a lot of collaboration, imagination and teamwork went into creating this spot.”