La Fleur's Lottery World
    Twitter LinkedIn RSS
    Sunday, April 2
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»News»Lottery Biz»The Numbers That Mean The Most To Victorians At The Heart Of Keno’s Latest Campaign
    Lottery Biz

    The Numbers That Mean The Most To Victorians At The Heart Of Keno’s Latest Campaign

    July 28, 20223 Mins Read
    Facebook Twitter LinkedIn Email

    Australians are being reminded that the numbers they know and love could lead to great things when it comes to Keno.

    The latest Victorian campaign for Keno, Play the Numbers You Know, showcases quintessential aspects of Victorian life that each Keno number, from one to 80, represents.

    From their beloved (or their own) footy number to the route number of their regular tram, there are some digits that hold a special place in many Victorians’ hearts.

    https://lafleurs.com/wp-content/uploads/2022/07/The-Lott_KENO-Bus-30sec-TVC.mp4

    The campaign started in June across Victorian TV, social media and YouTube advertising, targeting popular prime-time content like Gogglebox and AFL coverage. It’s also been integrated across fresh new formats as a result of partnerships with News Corp and Nova FM.

    Keno Senior Marketing Manager Caitlyn Loriente said Victorians’ favourite numbers could lead to a bundle of fun and even bag them a bounty when it came to Keno.

    “Keno is a numbers game and we understand the excitement that can come from watching your numbers be drawn in the midst of one of our many Keno draws,” she said.

    “Research tells us that players often play the numbers that have nostalgic or personal meaning to them, and that’s where we found inspiration for our latest campaign.

    “What we’ve attempted to do with the Play the Numbers You Know campaign is to increase Victorians’ awareness around Keno and generate greater interest in the game.

    “We wanted to centre the advertising campaign around iconic and uniquely Melbourne and Victorian pastimes.

    “What’s more Victorian than heading down to your local footy club to support one of your best mates and trying to pick them out of the pack by trying to spot the number on his guernsey.

    “Keno is the ultimate numbers game that can be played online, via the Keno app or in a registered venue, and we want Victorians to know it’s a game they’ll fall in love with.”

    Keno is a fun game played at about 3,500 pubs and clubs across Queensland, New South Wales, the ACT and Victoria.

    A Keno draw occurs approximately every three minutes. During each draw, 20 numbers are drawn from 1 to 80. Players simply match the numbers on their entry to the numbers drawn for a chance to win over $1 million.

    There are a range of Keno games to play, including Keno Mega Millions – a higher jackpot version of Keno Classic that uses the same Keno ball draw but gives players the chance to win $5 million or more.

    Share. Facebook Twitter LinkedIn Email
    Previous ArticleMassachusetts Lottery Produces Estimated $1.102 Billion For Commonwealth In Net Profit In FY22
    Next Article The Lott’s TV Ad

    Related Posts

    Weekly Lottery Brief: 3/31/2023 – Florida Retailer Commissions Increase?

    March 31, 2023

    Weekly Lottery Brief: 3/27/2023 – Texas Couriers at Risk?

    March 28, 2023

    Powerball® Debuts New NASCAR® Playoff Promotion

    March 23, 2023

    Comments are closed.

    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    Weekly Lottery Brief: 3/31/2023 – Florida Retailer Commissions Increase?

    Weekly Lottery Brief: 3/27/2023 – Texas Couriers at Risk?

    California Lottery TV Ad

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    5157 Ijamsville Road

    Ijamsville, MD 21754

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    Weekly Lottery Brief: 3/31/2023 – Florida Retailer Commissions Increase?

    March 31, 2023

    Weekly Lottery Brief: 3/27/2023 – Texas Couriers at Risk?

    March 28, 2023

    California Lottery TV Ad

    March 28, 2023
    Copyright © 2023 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.