La Poule aux œufs d’or is Québec’s premier TV gameshow and has been giving winners of this lottery a chance to play on TV for the past 30 years! This product is unique in the industry and several teams at Loto-Québec work together diligently to offer the best possible player experience year after year.
This means:
- Distributing and marketing new scratch tickets every week
- A weekly TV gameshow hosted by two dynamic and talented spokespersons
- Weekly draws
- Bonus prizes all year long
- Online play segments, etc.
After 30 years, La Poule aux œufs d’or is a solid brand ingrained in local pop culture that is continually renewing its following.
To mark the milestone, the 30th Anniversary Edition will be chock-full of surprises: a birthday logo, a record number of bonus prize draws, a 30th anniversary televised special for the million-dollar birthday jackpot to be drawn on TV.
Tickets went to market on July 25, supported by a new 30-second spot and a 15-second screen animation, as well as POS, online and customer terminal advertising.
La Poule in summary
La Poule – Bonus Prize Weeks
| Cost | $2, $5, $10 |
| At-Home Grand Prize | $100,000* |
| Date on sale | July 25 at retailers and online |
| Important dates | August 28 and January 22: 5 prizes of $30,000
October 30, December 18, February 12, March 19 and June 18: 10 prizes of $10,000
*April 30: At-Home Grand Prize increased to $500,000 and a TV grand prize of $1 million
|
La Poule – Regular Weeks
| Cost | $2 and $5 |
| Grand Prize | $100,000 |
| Date on sale | August 29 at retailers and online |