The West Virginia Lottery introduced its Hot Family scratch on July 26.
“West Virginia will be advertising our Hot Family for the fall as well as the addition of the Monday drawings to the Lotto America game and an accompanying Collect ‘N Win promotion emphasizing that Monday draw for Lotto America and Powerball for its big summer marketing campaign,” reported Michael Thaxton, Product Development Manager, West Virginia Lottery.
This FOG features a $1, $2, $5, $10, and $20 price points. Payouts are 72%, 70.6%, 68%, 65.4%, and 62.5% respectively.
A summer FOG launch is critical in a new fiscal year. “They draw attention, with the least effort, for multiple price points and hope to build excitement during a time where everyone is competing for attention with back-to-school and the upcoming holidays,” said Thaxton.
