The South Carolina Education Lottery (SCEL) is looking for a touchdown with its two licensed college football instant games.
“For the first time in our lottery’s history we will have a University of South Carolina and a Clemson University scratch off ticket,” said Josh Whiteside, Director, Marketing, SCEL. “Each school will get their own.”
Both games are named after the school and go on sale on August 23. “They are named Carolina Jackpot and Clemson Jackpot at a $5 price point at a 71% prize payout,” said Ammie Smith, Director, Product Development, SCEL. “We anticipate that each game will average $375,000 per week at a per cap of $0.15.”
SCEL is creating two commercial spots to air at the end of August. The lottery will support the two tickets with a full advertising program, including TV, radio, OTT and POP.
”We will pursue all avenues of advertising,” said Smith. “At this time, we are not planning a retailer promotion. These games will also have second-chance drawings. A player will have the opportunity to enter a non-winning ticket for a chance to win either 2023-24 season tickets for all three sports; football, basketball and baseball for a school of their choice or enter that ticket for a chance to win up to $15,000 in a Cash Experience.”