“Come on down!” The Illinois Lottery is looking for players for its licensed The Price Is Right instant ticket which went on sale on August 6. Scientific Games printed the ticket.
“This is a $5 ticket and will feature a second chance drawing,” said Meghan Powers, Communications Director, Illinois Lottery. “We have also opted for a longer ticket (8-inch) to support the multi-game play of the ticket—a layout we believe will appeal to infrequent and extended play fans. The payout and top prize aligns with our traditional $5 games: ~70% payout with a $400,000 top prize.”
The lottery projects $1,400,000 per week or approximately $0.15-$0.16 weekly PC sales.
This game will feature significant cross-channel support with a cohesive campaign. ”This game will have ticket-specific support across social, digital, OOH, retail and more. While plans are not yet final, we are also looking at events and some above the line tactics,” added Powers.
Below is a door decal.