The Arkansas Scholarship Lottery (ASL) launched a trio of MONOPOLY™ themed games on August 2. There is a $1, MONOPLY X10, $2 MONOPOLY X20, and a $5 MONOPOLY X50.
“We have three multiplier games,” said Bob Coleman, Product Director, ASL. “The payout ranges will be in our normal ranges for these price points—approximately 62.5% for the $1, 66.4% for the $2, and 72.75% for the $5.”
“We will rotate the MONOPOLY™ family into our regular Play, Scratch, Win campaign. This will include a video showcasing the ticket family (similar to the current campaign highlighting the Gem Family tickets). We will also promote the family as part of routine social media posts (organic and paid) and POS (playstation posters),” said Ashley McNatt, Marketing & Advertising Director, ASL.
ASL will also launch a $20 scratcher, called $50,000 Blast, in August. “The theme is that this ticket is loaded with $50,000 top prizes, with there being over $3.5 million in just those prizes alone. Payout is right around 79%,” said Coleman.