The Texas Lottery kicks off FY23 by launching its Cash Blowout FOG on September 6. There are four price points ($1, $5, $10, and $20). Prize payouts range from 60% to 75%.
“This family launches on the first introduction window of our new fiscal year and sets the pace for the sales expectations for the year,” said Dale Bowersock, Texas Lottery Scratch Ticket Coordinator, Texas Lottery.
Cash Blowout will be supported with an advertising program. “The Texas Lottery is thrilled to launch the first 100% internally created ad campaign in September. The creative focuses around the simple but evocative headline ‘Make a wish’ combined with a powerful visual of someone making a wish on a dandelion made of cash. This striking visual and headline combo plays off the unlimited possibilities that lottery and these new Cash Blowout scratch tickets offer,” said Andrew Leeper, Texas Lottery Brand Strategy Coordinator, Texas Lottery.
Cash Blowout scratch ticket games started on Tuesday, Sept. 6. The four-game family, with tickets priced from $1 to $20, features top prizes ranging from $5,000 to $1 million.
The four-game family includes:
- $1,000,000 Cash Blowout offers more than $153.6 million in total cash prizes throughout the game, including four $1 million top prizes. The $20 game in the family features 27 chances, including two bonus spots, to win a cash prize.
- $500,000 Cash Blowout comes with 25 chances to win a cash prize on every ticket. With more than $98.4 million in total prizes available in the $10 game, there are six top prizes worth $500,000 and nearly 600,000 prizes ranging from $50 to $10,000.
- $200,000 Cash Blowout has over $41.5 million in total cash prizes up for grabs in the game. The $5 game features 20 chances to win a cash prize on every ticket, including one of nine top prizes worth $200,000 and one of over 360,000 prizes ranging from $25 to $5,000.
- $5,000 Cash Blowout contains more than $10.3 million in total cash prizes throughout the game, including 20 top prizes worth $5,000. The cost to play is only $1.
All four Cash Blowout games area printed horizontally on holographic paper using a metallic ink application.