In his La Fleur’s Magazine interview about FY23 developments, Patrick Daigle, President & CEO of Atlantic Lottery Corporation (ALC), talked about major marketing and retail programs.
“In today’s competitive market, knowing your customers is a powerful differentiator,” said Daigle. “With a continued focus on developing its Known Play program, AL will offer a more customized experience and strengthen player loyalty to its brands. In this digital age, an effective known play initiative means that AL becomes less dependent on external intermediaries (i.e., mass marketing/TV) as it can form a relationship that is more customized and direct-to-player.”
There are major retail developments occurring in FY23. In May 2022, Atlantic Lottery deployed its first self-service lottery terminals (SSTs). “Our fleet of 150 SSTs from Scientific Games offers our portfolio of draw games, suite of sports games and has capacity to sell up to 24 Instant tickets. Our SSTs can also check and validate tickets, which offers players the ability to re-invest their winnings to buy more tickets or print an SST voucher. The voucher can be redeemed for cash at any of our 3,000+ lottery retailers or kept for a future lottery purchase on any of our SSTs,” said Daigle.
“Atlantic Lottery will soon be replacing our aging fleet of lottery terminals (LRT) with new Scientific Games Wave 8 terminals, integrated with the latest SG SMC lottery software. Roll-out is expected to begin in the Spring of 2024,” added Daigle. “In the meantime, our project team will be designing and developing the LRT software with Scientific Games that will implement various new features aimed to enhance the player experience such as new ticket design, ‘MultiDraw,’ ‘RePlay,’ and a ‘Promotions Monitoring’ feature for retailers.”