The Maryland Lottery & Gaming Authority launched its six holiday games on October 17th. Price points range from $1 to $20.
In addition to a crowd favorite, the lottery will also release a $20 scratcher based on a board game. “Our $3 Peppermint Payout game has been a huge success, and this year will be the game’s sixth edition. It continues to overperform and is surely a player favorite. In addition to our holiday-themed lineup, we will launch a $20 oversized The Game Of Life™ ticket that plays like the actual boardgame. This is a new licensed property for the Maryland Lottery, and we believe it will be very popular with players,” said Carole Gentry, Managing Director, Communications, Maryland Lottery & Gaming.
The slogan for the holiday campaign is “Take some home for the holidays.” The holiday ads begin airing at Thanksgiving. “We have a large advertising campaign planned that will run statewide from Thanksgiving through Christmas Eve and will include TV, OTT, radio, streaming audio, out-of-home, digital, and social media,” said Gentry.
The lottery stages physical events throughout the state to publicize the holiday games. “Each year, the Maryland Lottery participates in a number of holiday-themed community events across the state where we tout (and sell) our holiday tickets and display our popular holiday scratch-off ‘trees,’” said Gentry.
Below are the names, price points, and instant printers for the six holiday scratchers:
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- $1 Chillin’ (PBL)
- $2 Holiday Cash Drop (PBL)
- $3 Peppermint Payout (PBL)
- $5 Holiday CA$H (PBL)
- $10 Blizzard Bucks (PBL)
- $20 The Game Of Life™ (SGI)