The Virginia Lottery launched its four holiday games on November 1. Price points range from $1 to $10. The lottery will add three seasonal scratchers to the mix in December.
“We anticipate that $5 Holiday Winnings will be a big hit this year,” said Virginia Lottery Strategic Games Manager Scott Kenyon. “We are using Infinity Printing and the game is loaded with $200 top prizes which are cashable at retail.”
The tagline for the Virginia Lottery’s holiday TV ad is “Gift a little excitement.”
“The concept for our TV spot is a white elephant gift exchange during a boring office holiday party,” said Virginia Lottery Senior Advertising Manager Lindsay Yowell. “Someone opens a box with scratchers in it, creating excitement for the recipient and all the party guests. Of course, if you know about white elephant parties then you know the popular scratcher gift is stolen from the original recipient who is disappointed, until someone hands them a phone to demonstrate that they can play online, too!”
The Virginia Lottery’s point-of-sale and digital display campaign slogans are:
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- Itching for the perfect gift? Scratch! (Holiday scratchers)
- For your friends, family & coworkers (scratchers & raffle), For you (online play/app)
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The lottery will run on-air holiday promotions. “While we don’t have any on-location special events planned, there will be several TV and Radio stations throughout the state running live holiday promotions,” said Yowell. “For example, there may be a five-minute holiday segment on morning news shows during which players will have chances to win holiday scratcher gift pack giveaways.”
Below are the names, price points, and instant printer for the six holiday scratchers:
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- $1 Holiday Cash Drop – IGT
- $2 Festive Bucks – IGT
- $5 Holiday Winnings – IGT
- $10 Festive Riches – IGT