In his La Fleur’s Magazine interview about FY23 developments, Jeff Anderson, Director of Idaho Lottery, said that “FY2023 is a continuation of our evolving journey in achieving customer delight. Those customers are players, retailers, beneficiaries, and each other.”
He identified four major FY23 developments:
- “The Anticipatory Learning System Anticipatory Organization – Home (burrus.com) continues to be essential in “peeking around the corner” for opportunities as we come out of a period of tremendous disruption and change of the past two to three years. Our focus is strong on three strategic pillars: Grow Community, Grow People, Grow Dividends.
- We launched the Big Spin Scratch Game in July to great success. The first of six grand prize winners of the Big Spin won $75,000 on August 2 by spinning the big wheel at the local shopping mall.
- The lottery’s spending authorization request for FY2023 and beyond was approved in its entirety by the Legislature and Governor. It included substantial wage increases for our associates and five new positions (bringing our total from 45 to 50…we began with 43 in 1989) that will strengthen our customer service. The positions included two software developers, a Sales Development Manager, a Local Customer Service Rep in the field, and a sworn law enforcement detective.
- We forecast yet another record sales and transfer year in FY2023,” said Anderson.
In terms of major lottery retail developments, Anderson answered: “ Expanded vending. Enhanced customer service for retailers from added staff resources. Retail consolidation. New entrants to the marketplace, such as Kum & Go and Jackpocket.”