Arizona Lottery is organizing caroler pop-ups to celebrate the holidays.
According to Shelby Alessi, Marketing Manager, the lottery will “hand out Scratchers tickets to unsuspecting people and we’ll also have a fun ‘to gift or not to gift’ event where people will be offered a $1 ticket, but then given the chance to pay it forward by declining the $1 ticket and letting the next person get a $2 ticket and so on! Additionally we’ll be supporting Lo-ho-ho-cal businesses by paying vendor fees at holiday markets to support Arizona small business owners.”
This year, the Arizona Lottery is also sponsoring City Skate, a skating rink in downtown Phoenix. For its digital advertising, Alessi reported “we’ll film our special events and condense them into engaging Instagram Reels! In addition, we will have other short form videos featuring our holiday tickets.”
There are a total of eight holidays on sale. Sales began October 4. “$1, $2, $3, $5, $10 & $20 Scratchers will be launched. Additionally, $2 and $5 Fast Play games were launched,” said Mary Cimaglio, Senior Instant Games Manager.
In terms of the big holiday hit, Cimaglio said “we are excited about the whole lineup but in particular I think the $20 100X the Cash will be extremely popular as well as our two new Fast Play games, $2 To Me, from Santa and $5 Holiday Cash Drop.”
The lottery is pulsing different slogans for its holiday advertising campaign. Alessi reported “the slogan will change as the season progresses, each stemming from a popular Holiday carol:
- October: It’s beginning to look a lot like winning.
- November: Deck the halls with holiday ScratchersⓇ.
- December: Jingle all the way home with the perfect gift.”